Brand Support for a Nonprofit Creates Connection

Evergreen Impact Fund is a a nonprofit foundation dedicated to creating and maintaining community gardens in impoverished areas, felt their brand identity felt too corporate, making it difficult to emotionally engage donors and community supporters. Additionally, their messaging was overly technical and their social profiles were lacking cohesin and needed to be updated with a modern feel.

To position the foundation as a leader in community well-being - Messaging was overhauled to emphasize food security and human connection to resonate more deeply with supporters. The foundation’s identity was refreshed through new imagery that balance a modern look with connection which allowed updating of social profiles to appeal to the new market.