Did you know people remember 80% of what they see, but only 20% of what they read? Your brand story isn’t just in your words—it’s in your visuals. Every photo you share online, on your website, or in marketing materials can communicate who you are, what you do, and why it matters. What Is Visual Storytelling? Visual storytelling uses images to show your brand’s personality, values, and message. A photo of you in action—working with clients, creating your products, or leading

A New Beginning for Lana Lana is a wellness practitioner who wanted to expand beyond massage therapy. She was ready to embrace whole-body healing. However, her brand needed to reflect the depth of her practice and who she had become. Lana required a complete identity rebrand, starting with her name. Her original business, Raintree Massage , felt limiting. She needed a title that conveyed sophistication and a broader scope of services. I aimed for her new brand to evoke warmth

Stacie was looking to expand her career by establishing a consulting business alongside her ongoing role as a Dean at a university. With decades of expertise and experience but no brand presence to showcase this new offering, she needed a strong foundation and a professional image to set her up for a successful launch. I built Stacie’s brand from the ground up, starting with strategy to define her ideal clients. Since they were high-end organizations and decision-makers, it w

I’ve had numerous businesses over the years. For a long time, I believed that having a strong design background and offering a great service would be enough to succeed. I branded beautifully, delivered quality, and thought that would carry me. What I didn’t realize at the time was that I was missing a crucial foundation, one that included my vision, purpose, and target market. I didn’t have clarity on who I was serving, where I was going, or why I was doing what I was doing.

Maybe your messaging feels fuzzy, or your visuals seem off. You might be doing great work behind the scenes but struggle to show up confidently online. If you’re wondering whether it’s time for branding support, here are signs you’ve outgrown your current setup and need a brand that matches your next chapter. 1. You’ve Evolved—But Your Brand Hasn’t Your services and story have grown, but your brand still reflects an outdated version of you. This disconnect can confuse potenti

Evergreen Impact Fund is a a nonprofit foundation dedicated to creating and maintaining community gardens in impoverished areas, felt their brand identity felt too corporate, making it difficult to emotionally engage donors and community supporters. Additionally, their messaging was overly technical and their social profiles were lacking cohesin and needed to be updated with a modern feel. To position the foundation as a leader in community well-being - Messaging was overhaul

In today's digital-first world, personal branding is no longer a luxury—it's a necessity. Whether you're an entrepreneur, executive, coach, or creative, how you present yourself online and in person shapes the opportunities that come your way. A strong personal brand not only sets you apart but also builds trust, credibility, and influence in your industry What Is Personal Branding? Personal branding is the intentional process of shaping how you are perceived by others. It’s

When it comes to building a successful business or personal brand, many entrepreneurs make the mistake of jumping straight into marketing—running ads, posting on social media, and trying to attract clients—before solidifying their brand identity. While marketing is essential, it should never come before branding. Here’s why your brand must come first and how it lays the foundation for long-term success. What Is Branding? Branding is the process of defining who you are, what y